This running campaign celebrates the advantage of having Nike product, knowledge and motivation on your side — while taking a few digs at the disadvantages of those who don’t.

The initiative captures the athletes in the candid moments between the locker room and the road, the weight room and the track meet. The environments are raw, minimal and authentic. The athlete interacts with the product and vice versa, knowing he or she is already a step ahead the minute they walk onto the streets or up to the starting line.

And they know they’re going to win.