With diamonds being a girl's best friend, Chapelle is a treasure trove certain to delight jewellery shoppers with products of an exceptional quality yet offering outstanding value for money. Whether you are looking for that designer timepiece, stunning gift sets or rings for a special occasion you will be sure to find treasures as individual as you are.
ADVICE FROM CHAPELLE ON CHOOSING A DIAMOND
For centuries diamonds have been a symbol of love; there is evidence that diamonds were used in wedding rings as far back as the 15th Century. Today diamonds are traditionally associated with engagement rings but times are changing with many ladies buying quality diamond rings for themselves.
We’re often told to think of the 4 C’s when choosing a diamond but what does this actually mean? We’ve teamed up with Chapelle Jewellery to help answer your questions so you’ll know what to consider when choosing that diamond ring.
Cut, colour, clarity and carat weight were all identified as being important measures of diamonds as far back as the 1930’s when the 4 C’s grading system was created. “The 4 C’s provide a standard measure of the quality of diamonds throughout the world” explains Michelle Burns Harrison, Chapelle Jewellery “and these will be different for each and every piece of diamond set jewellery. In the same way people are individuals, so too are diamonds so using the 4 C’s as an international grading system is really useful for both customers and retailers alike.”
A highly skilled cutter will take on the responsibility of shaping the stone, creating many facets to ensure maximum sparkle, brilliance and fire is achieved. The shape of a stone is referred to as the ‘cut’ and diamonds are assessed on the basis of the ideal cut. “Facets within an ideal cut diamond will bounce the light out of the stone in a rainbow of fire” explains Michelle. “Achieving this ideal cut relies on the diamond cutters skill and experience.”
Colour is also one of the assessment areas; diamonds are deemed to be of a higher quality and therefore more desirable the whiter they are. The colour grades are split into bands with the top standard being D, known as exceptional white +, within the colourless category which also includes the slightly lower grades of E and F. “The difference between each colour grade is difficult to see with the naked eye but when the stones are graded K or below the colour is much more noticeable.” , Michelle at Chapelle Jewellery continues “At grade K the diamond has a yellow tint which increases the further down the scale you go. I would suggest, that wherever possible, the colour grade of J or above be chosen.”
Each diamond has a long and difficult journey before becoming a piece of exquisite jewellery with on average over 250 tons of ore being dug out to produce a diamond weighing 1 carat. It’s not surprising that after such a difficult voyage diamonds have inclusions, referred to within the Clarity section of the 4 C’s. A skilled cutter will cut a diamond to minimise the visibility of inclusions however in most instances these slight markings will be seen. “We like to refer to inclusions as nature’s fingerprints with each one being unique to the diamond” explains Michelle, “ and basically the fewer of these natural characteristics the higher the clarity grade.”
Contrary to popular believe, the fourth and final C, Carat, doesn’t refer to the size of the diamond, rather the weight. “We often surprise customers when we explain that carat is weight not size!” revealed Michelle. “Customers are sometimes confused as 1 carat can also be referred to as 100 points so ½ carat is also called 50 points!” The price of diamonds jumps up at certain carat weights with key weights being ½ carat, ¾ carat and of course 1 carat.
Choosing the right diamond is not always easy! Selected diamond retailers now stock rings which are certificated, so the quality of the diamonds is much easier to identify. Certificated rings are assessed according to the 4 C’s by an independent gemologist so customers and retailers can be confident of the standard of diamonds in the piece. Chapelle Jewellery has a selection of certificated diamond rings set in 18ct white or yellow gold as well as platinum and the experienced team at The Outlet branch are on hand to guide customers through their diamond purchase.
The Chapelle Jewellery team understand you may want something unique and their made to measure service offers you just that. Michelle and her team are able to use the expertise of the diamond buyers at the company head office to locate the best possible diamond to suit your requirements for you to view in store. The Chapelle Goldsmith is then able to set this diamond in the setting of your choice so you’ll have a truly individual piece to admire for years to come.
Hopefully we have given you an insight into the magical world of diamonds. Don’t forget, although diamonds are thought by many to have magical powers, the true power is found in the beauty which radiates from within. It’s only when a diamond reaches the earth’s surface, after billions of years in the making, that the true brilliance of each individual stone is known. The master cutter and goldsmith then create the magical piece of jewellery for you to enjoy.

