OUTLET JEANERY OPENING ATTRACTS OVER 3,000 SAVVY EARLY BIRD SHOPPERS

 Sales Soar at The OUTLET

Denim brand The Jeanery opened its doors at The OUTLET, Banbridge in style on Saturday with a beat the clock denim promotion which attracted 3,177 shoppers from all over Ireland into the new store.

Savvy shoppers flocked to the designer outlet centre at Bridgewater Park, Banbridge from as early as 11pm on Friday 1st May to take advantage of the promotion which saw the cost of all items in the store based on the time of purchase.  For example, each item of clothing purchased at the 5am opening on Saturday 2nd May cost just £5!

The promotion resulted in phenomenal sales for The Jeanery’s opening day and seen shoppers from Meath, Monaghan, Dublin, Louth & Belfast as well as hundreds of locals from Banbridge in the queue before the doors opened at 5am! 

The fantastic turn out was no surprise as The Jeanery boasts top denim brands for males, females and trendy kids such as Miss Sixty, Replay, Tommy Hilfiger, Diesel, Hilfiger Denim, Lee and Energie. 

Christine Watson, Marketing Manager at The OUTLET, comments:  “We were delighted with the success of The Jeanery opening and we are even happier that we could give our customers the opportunity to snap up top quality brands for unbelievable prices.  The beat the clock promotion combined with additional early bird savings in our other outlet stores including Bench, Billabong, VANS and Oasis meant shoppers had plenty to choose from. There was a great atmosphere and in this instance the early bird really did catch the worm, with our very early risers leaving with multiple bags overflowing with designer bargains. This was a great promotion and we look forward to The Jeanery’s unveiling of it’s new stock arrivals in store this coming weekend.”

The Jeanery is a relatively new venture created by Northern Irish retail entrepreneur Sam Morrison of the SVM Group, which also operates Clockwork Orange. 

Sam Morrison, Managing Director of SVM Group which owns The Jeanery comments: "The demand during our opening at The OUTLET was exceptional and confirmed, without a shadow of a doubt, that The Jeanery is a perfect fit for the shoppers of The OUTLET.  Local customers and shoppers from further afield were delighted with the wide range of designer bargains on offer and we look forward to continuing to provide great brands at fantastic prices.”

For those who didn’t make it out of bed in time to snap up the best of the Beat the Clock stock new collections from Miss Sixty, Replay, Tommy Hilfiger, Diesel and more at savings of between 30 and 70% will be launched in The Jeanery at The OUTLET on Saturday 9th May.

For further information on shopping at The OUTLET log on to www.the-outlet.co.uk

Editors Notes